[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.inma.cz\/google-analytics\/#Article","mainEntityOfPage":"https:\/\/www.inma.cz\/google-analytics\/","headline":"Google Analytics","name":"Google Analytics","description":"Jednou velmi skv\u011blou zpr\u00e1vou je to, \u017ee tahle slu\u017eba nen\u00ed zpoplatn\u011bna a je zdarma, tak\u017ee j\u00ed m\u016f\u017eete klidn\u011b i vy vyu\u017e\u00edt a neutrat\u00edte za ni ani korunu a budete v\u011bd\u011bt statistick\u00e9 \u00fadaje o va\u0161ich www str\u00e1nk\u00e1ch. M\u016f\u017eete pak sledovat m\u00edru optimalizace, jak se zved\u00e1 va\u0161e n\u00e1v\u0161t\u011bvnost, a uvid\u00edte, \u017ee to funguje. Google Analytics ur\u010dit\u011b doporu\u010dujeme..","datePublished":"2019-09-13","dateModified":"2019-09-13","author":{"@type":"Person","@id":"https:\/\/www.inma.cz\/author\/#Person","name":"","url":"https:\/\/www.inma.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"inma.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.inma.cz\/wp-content\/uploads\/img_a342115_w1743_t1555057553.jpg","url":"https:\/\/www.inma.cz\/wp-content\/uploads\/img_a342115_w1743_t1555057553.jpg","height":0,"width":0},"url":"https:\/\/www.inma.cz\/google-analytics\/","about":["Podnik\u00e1n\u00ed"],"wordCount":431,"articleBody":"       Jednou velmi skv\u011blou zpr\u00e1vou je to, \u017ee tahle slu\u017eba nen\u00ed zpoplatn\u011bna a je zdarma, tak\u017ee j\u00ed m\u016f\u017eete klidn\u011b i vy vyu\u017e\u00edt a neutrat\u00edte za ni ani korunu a budete v\u011bd\u011bt statistick\u00e9 \u00fadaje o va\u0161ich www str\u00e1nk\u00e1ch. M\u016f\u017eete pak sledovat m\u00edru optimalizace, jak se zved\u00e1 va\u0161e n\u00e1v\u0161t\u011bvnost, a uvid\u00edte, \u017ee to funguje. Google Analytics ur\u010dit\u011b doporu\u010dujeme.\u0158ekne v\u00e1m to mnohem v\u00edce, ne\u017e si jenom mysl\u00edte. Dok\u00e1\u017ee to sledovat m\u00edru chov\u00e1n\u00ed klienta, kter\u00fd vstoup\u00ed na va\u0161e str\u00e1nky, na kter\u00e9 polo\u017eky se kouk\u00e1, co hledal, co psal do vyhled\u00e1v\u00e1n\u00ed na str\u00e1nk\u00e1ch a v\u0161echny dal\u0161\u00ed informace, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt jako t\u0159eba pro svoje pr\u016fzkumy, co nejv\u00edce klienty zaj\u00edm\u00e1, kde byste se mohli zlep\u0161it, jak zlep\u0161it strukturu webu pro p\u0159ehlednost a tak podobn\u011b. Takhle snadno nastav\u00edte efektivn\u00ed podobu pro u\u017eivatele, kter\u00e1 bude opravdu nejlep\u0161\u00ed volbou. Je to slo\u017eit\u00e9 v\u017e\u00edt se do k\u016f\u017ee klienta, ale d\u00edky t\u00e9hle slu\u017eb\u011b to bude velmi snadn\u00e9 a zvl\u00e1dnete to hned. \u00dadaje pro sledov\u00e1n\u00ed M\u016f\u017eete sledovat n\u011bkolik \u00fadaj\u016f: Po\u010det n\u00e1v\u0161t\u011bv na va\u0161ich str\u00e1nk\u00e1ch Pr\u016fm\u011brnou dobu n\u00e1v\u0161t\u011bvy od z\u00e1kazn\u00edka M\u00edru okam\u017eit\u00e9ho odchodu ze str\u00e1nek Po\u010det u\u017eivatel\u016f Slu\u017eba je rozd\u011blena do \u010dty\u0159 z\u00e1kladn\u00edch kategori\u00ed. Tyhle kategorie se m\u016f\u017eou zab\u00fdvat bu\u010f akvizic\u00ed, publikem, chov\u00e1n\u00edm nebo konverz\u00ed. M\u016f\u017eete d\u00edky tomu sledovat celkovou cestu \u00fa\u010dastn\u00edka na str\u00e1nky. M\u016f\u017eete tak zjistit, skrz co (kl\u00ed\u010dov\u00e1 odkaz, kl\u00ed\u010dov\u00e9 slovo) se klient na str\u00e1nky dostala a tak budete vid\u011bt, \u017ee optimalizace funguje a m\u016f\u017eete na to zase zareagovat. Je to velmi vyu\u017e\u00edvan\u00e1 slu\u017eba, tak se o n\u00ed cht\u011bjte dozv\u011bd\u011bt v\u00edce, proto\u017ee stoj\u00ed za va\u0161i energii a \u010das. D\u00edky v\u00fd\u0161e uveden\u00fdm d\u016fvod\u016fm jist\u011b dok\u00e1\u017eete pochopit, \u017ee tohle je naprosto kl\u00ed\u010dov\u00e9 pro seo slu\u017eby, d\u00edky kter\u00fdm se tak m\u016f\u017eeme dostat k velmi d\u016fle\u017eit\u00fdm \u00fadaj\u016fm, kter\u00e9 n\u00e1m mohou pomoci maxim\u00e1ln\u011b zefektivnit nab\u00eddku cel\u00fdch slu\u017eeb a dob\u0159e v\u0161e zac\u00edlit. Je to \u00fa\u017easn\u00e9, nebojte se, \u017ee by to bylo k ni\u010demu. V\u017edy v\u00e1m to n\u011bco d\u00e1.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Google Analytics","item":"https:\/\/www.inma.cz\/google-analytics\/#breadcrumbitem"}]}]